cross-marketing

cross-marketing
cross-marketing see ↑cross-selling below.
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Main Entry:cross
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cross-sellˈing or cross-markˈeting noun
The selling of services in addition to the services normally associated with a particular business or organization, eg the selling of insurance by banks, building societies, etc to existing customers
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Main Entry:cross

Useful english dictionary. 2012.

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  • Cross-marketing — Marketingkooperationen bezeichnen die Zusammenarbeit mindestens zweier Organisationen auf der Wertschöpfungsstufe des Marketing mit dem Ziel, durch die Bündelung spezifischer Kompetenzen und/oder Ressourcen Marktpotenziale auszuschöpfen.… …   Deutsch Wikipedia

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  • Marketing co-operation — A marketing co operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms …   Wikipedia

  • cross — crossable, adj. crossability, n. /kraws, kros/, n., v., adj., crosser, crossest. n. 1. a structure consisting essentially of an upright and a transverse piece, upon which persons were formerly put to death. 2. any object, figure, or mark… …   Universalium

  • cross — [[t]krɔs, krɒs[/t]] n. v. crossed, cross•ing, 1) a figure or object consisting of two lines or pieces intersecting usu. at right angles 2) a wooden structure consisting of an upright and a transverse piece, upon which persons were formerly put to …   From formal English to slang

  • Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails …   Wikipedia

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